SEO is an integral part of most online marketing projects. And when it comes to search engine optimization, the first thing you’re likely to do is research keywords. The success of your online endeavor depends to an extent on the choice of right keywords and the strategy you’ve built around them.
Google Keywords Planner is the first tool that is likely to come to your mind for researching keywords. However, there are several others that can add value to your campaign, increasing the probability of success.
Here’re the top 6 SEO keyword research tools out there:
1. Keywords Everywhere
What makes Keywords Everywhere stand out is its ability to display search volume, CPC, and competition on multiple websites. One sleek extension on Chrome or Firefox helps you find all the information above.
Keywords Everywhere allows you to include/exclude search engines like YouTube, Amazon, and the likes; so, you’re able to get customized data. You may create a group of the sites you want and apply the tool to get the data you want for you campaign.
The tool is currently free; so, you’ll get value out of it without actually paying any money.
At some point during your SEO campaign, you’ll feel the need to research competitors’ websites. And when you do, SEMRush will the best option available. And the story does not end here; SEMRush offers you detailed and advanced SEO marketing metrics. The tool seamlessly integrates with Google Search Console and Google Analytics, providing you with a deep insight into your website performance.
With a click, you can get a pool of data, probably all you need to run a marketing campaign uninterruptedly.
When it comes to digging up long-tail keyword phrases, Keyword.io serves the purpose perfectly well. The tool alerts you about the most relevant searches done by users on Google or other sources like Wikipedia, Alibaba etc. This saves you the trouble of visiting the various search engines separately to conduct research.
There’s no lock-in of your data. The tool allows you to download information or export it without any charges.
You may upload the downloaded results file into Google’s keyword planner to get more information.
Kwfinder rolls out a comprehensive data set, providing you with a deep insight into related keywords. You can look into variables such as Trend, Search, CPC, PPC, and Keyword Difficulty. The tool has an intuitive UI that helps even the inexperienced to work on SEO campaigns. All the information you need for an efficient campaign is there, thus simplifying things for anyone involved in the whole thing.
BuzzSumo is basically a social media analytics tool, but as social links play a major role in your search engine ranking, it can serve as a useful tool in SEO campaigns as well. You can use it to determine what’s common or more popular in the shared stuff. The content analysis section on the BuzzSumo interface will come in handy.
It informs you about things like total shares, trends, average shares based on network/content type/published date/content length, most shared domains network wise etc. You can find out where most of the sharing is happening so that your team can focus on those specific platforms. You also get to know which content type that is enjoying more shares.
Armed with this key information, you can devise the perfect strategy.
An automated auto complete tool, Answerthepublic helps you generate a ton of ideas by learning of the search terms people use on Google. Just type in a keyword in the search box and it’ll generate a wheel showcasing popular search terms.
The tool is particularly helpful when you need inspiration vis-à-vis content or want to discover more niche keywords to target.
Comment below which keyword research tool you are using.