Many small business owners chase new customers when they’re better off focusing on retaining existing ones. Don’t believe me. Well, here’s a telling statistic: Getting new customers is five times more expensive than keeping existing customers. That’s not to mention[…]
Established in 2007, it took DropBox only seven years to receive a $10 Billion valuation. While there’s much debate on the valuation’s accuracy, the fact remains: DropBox is hugely successful. The company has in the last two years alone, doubled[…]
According to HubSpot, only 22% of marketers are happy with their lead conversion rates. It’s no surprise that 70% of companies say it’s a top priority in the next 12 months. Lead conversion is a challenge for many businesses but[…]
As a small online business owner who wants to grow their business, online courses may be the last thing on your mind. Your plate is full, right? But, by investing time and money in these courses, you’ll learn new skills[…]
Google AdWords is a great way to drive traffic, capture leads, and makes sales. But the success of any AdWords campaign depends on the correct implementation. If you aren’t achieving the desired results, you may be committing some common Google[…]
An increasing amount of businesses are realizing the power of Facebook Advertising to grow their business. The growth in Facebook advertising spend from 1.974 billion in 2010 to 12.466 Billion in 2014, is a testament to the growing trend. It’s[…]
You need a blog. There are no two ways about it. Don’t believe me? Consider these telling statistics about blogging, highlighted on Impact: Marketers are 13x more likely to achieve a positive ROI, B2B marketers get 67% more leads. Websites[…]
It’s more than possible to make money selling products online. There are countless examples of people doing it. The difficult part is finding that perfect product to sell. Not only are there many products on the market, but there’s a[…]
Multilingual SEO. Huh? Just when you’ve got your head around ‘normal’ SEO you’re faced with multilingual SEO. What is it? Why do you need it? And, more importantly, how do you go about optimizing your site with multilingual SEO in[…]
Over the past few weeks, we’ve mentioned the importance of creating quality blog content to solve customer problems. High-value content yields several positive results for your small business. Not only are you solving customers problems, but you’re improving engagement, increasing shareability,[…]
Many small businesses that are expanding internationally ask themselves what is the best way to translate their content. Professional translation could be very expensive, and the option to use automatic translation for free (or close to it) can be very[…]
As a small business owner, you have a lot going on. There’s a lot you need to focus on, from acquiring new clients, retaining existing ones, to creating new products and services. Focusing on these areas not only requires a[…]
Shopping cart abandonment is common, with people deserting their carts due to several reasons. Sure, there will always online shoppers who abandon their carts. Such is the nature of online shopping. People browse or “window” shop, save items for later[…]
Running your small business requires you to have your hands in many different pies. As you juggle the many day-to-day activities, it’s easy to overlook some of the nitty-gritty details that will allow you to become more profitable. And in[…]
I’m sure those of you that have a blog with Squarespace, can already attest to the improved traffic and leads you’ve received as a result of blogging. But as you know, there are always new things to discover, and I’m[…]
