One major concern of any e-commerce entrepreneur is to find new ways to drive traffic to their online store. Given that you have spent a lot of resources, time and money in setting it up, it is natural for you to want a large number of visitors to your e-store. Irrespective of whether you have just started operations or already built a million-dollar enterprise, the desire to attract more and more customers to your e-commerce platform is always present.
Whether it is your first customer or your 10,000th, a steady stream of traffic is crucial for the survival of an online store business. If your site is properly optimized for conversions, heightened traffic inflow should automatically lead to higher sales leading to a boost in revenue.
Platforms such as Shopify have made it extremely simple to get your business up and running without any need for learning complex web design and coding skills. But building an online store is only half the story; the real measure of success is how you attract visitors to your Shopify store.
Try these strategies to increase the volume of traffic to your e-store and boost your revenue figures:
1. Invest in paid social media campaigns
The success of your site depends upon how you present your online store to your potential customers. Paid social media campaigns are an excellent way to create highly targeted ads that deliver customized messaging to your audience, encouraging them to click through and buy your products. Powerful social media platforms such as Facebook, Instagram and Pinterest are great tools for capturing and holding the attention of your target audience.
2. Make use of SEO to enhance your online visibility
Is your target audience aware of your e-store’s existence? In other words, is it easy enough for them to find your store on the web? When online shoppers look for products that are stocked with you, you would naturally want your website to get a high ranking in the results returned by search engines. This is absolutely critical as studies reveal that an overwhelming majority of people do not bother going beyond the first page or more specifically, the first few results. Top rankings therefore become imperative to generate sustained high-quality traffic to your e-commerce platform.
While Shopify offers a lot of assistance when it comes to SEO, you need to make additional efforts on your own to derive maximum leverage from this platform.
Search Engine Optimization (SEO) refers to the methods and processes of obtaining higher ranking for your site on the results page. SEO specialists who are well aware of how top search engie algorithms function and which keywords will work best could help you optimize your site for higher rankings. Website translation, or more specifically, website localization, could help you expand your reach by helping you adapt your website to a specific market. Ensure that you hire the services of a good localization services provider who is well-aware of the nuances of the language, culture and traditions of the native people.
3. Generate interest with prizes and contests
Prizes and giveaways are an important means of boosting your short term sales. With sweepstakes, viral contests, quizzes etc. you can quickly drive more traffic to the store. The excitement, enthusiasm and anticipation that such contests generate will cajole both present and potential customers to visit your portal.
4. Keep visitors engaged with interesting and informative content
Content marketing is not just about blogs. You need to create, on a regular basis, engaging, informative, entertaining and inspirational content that will attract customers to your e-commerce platform. From videos and podcasts to guides and e-books, content marketing offers endless opportunities for you to broaden your horizon.
Customers will flock to your store if you have put time and efforts in building brand awareness, which anyway should always precede your quest for sales. Once visitors start coming to your Shopify store, you need to keep them coming back by providing an impeccable shopping experience.