“The best way to find out if you can trust somebody is to trust them.” [Ernest Hemingway]
Business is all about trust. It is possible that customers may buy from you the first time without knowing you; however, whether they buy from you the second time will depend solely on their first experience.
In other words, trust is indispensable for the survival of one’s business. This is because your prospects buy from you only when they trust you.
No business can stay afloat for a long time unless it makes genuine efforts to win the trust of customers.
This blog discusses 5 simple, yet assuring ways that will develop trust for your business among your prospective clients:
1. Under Promising & Over Delivering
It seems very tempting to say yes to everything your client says, as a no may result in a lost customer. However, in the long run, nothing is more harmful for your business than over promising. This is because the moment you fail to deliver what you promised, rest assured that your client will be gone. Statistically speaking, one unhappy customer shares their dissatisfaction with 9 others, making it a loss of not 1, but a total of 10 customers.
Hence, as a safer policy, it is always advised to under promise and over deliver. This way, even if you lose a client, you will not have to bear the brunt of their dissatisfaction.
2. Website Translation
According to a survey, more than 56% users prefer browsing in their mother tongue, even if they have to overlook discounts or free perks. The only reason that explains this behavior is the amount of trust that a regional dialect brings along with it. Surprisingly, more than 46% users never purchase anything if it is not available in the language they speak.
Translating one’s website ensures that your customers feel comfortable browsing your site and do not hesitate to buy the stuffs available on it.
Nothing shatters trust more than being unavailable for your client. An unanswered call or an unacknowledged mail may signify that the company cannot be trusted and does not care about its customers after they have made the payment.
To keep the trust of your customers intact, it is pivotal to be responsive to your clients’ comments, criticisms, and suggestions in order to allay their fears and make them believe that you will be accessible to them even after they have made a purchase.
4. Testimonials & Reviews
Empirical evidences prove that before making a decision to purchase something, people read reviews and testimonials to find out if the concerned company is worth their investment. This is because customers don’t trust what you say, but they do believe what other people have to say about you.
It is advisable to ask for reviews and feedback from your customers and use them to your advantage. A number of good testimonials has the potential to influence the buying decision of customers.
No one likes to be in the dark. Also, a relationship built on unclear terms is sure to boomerang sooner or later. It is important to be honest and upfront when it comes to what you are going to do and what you are going to deliver. It is always best to state everything clearly with a client, even before they ask you to do so.
To sum it up, being attentive to customers’ needs is one phrase that incorporates everything that is mentioned above. Right from translation to transparency and from accessibility to promising delivery, everything is associated with customers’ needs and taking care of them helps one build unshakable trust.