The purpose of a website nowadays is much more than a digital placeholder. The way our world is going digital, very soon its importance is going to grow even more than a traditional brick-and-mortar business. This has the potential to turn into a 24/7 lead generation machine. However, if that’s not the case, the problem may lie in the design of your website—and that’s why it makes perfect sense to redesign your website. That doesn’t mean you’ll be required to invest a lot of time and money to refurbish your existing website. We have compiled 5 simple website redesign tips that will make a big difference.
1. Use White Space Properly
According to a study conducted by Crazy Egg, a reputed online marketing firm, using white space properly around the text and titles may increase users’ attention by 20%. This makes the content more legible for users. It also gives a more open and fresh look to your website and users can interact with its different elements easily. See how white space at the home page of the website adds to the overall usability of the website.
2. Create a Dedicated Landing Page
Attention span of internet users is extremely short—and you have just a few seconds to convince them to stay on your website. Building a micro-landing page may increase the conversion rate of your website up to 15%. Adding a well-designed micro landing page to your home page can increase conversion rates by 15% (Optimonk study, 2015).
3. Use Enticing Call-to-Action Button
So you’re giving useful and great content to users—and that’ll work fine! It’s also important to provide clear visual cues to take the next course of action. A clearly marked CTA button will help your users to navigate from one page to the other easily.
4. Properly Use Hyperlink
If you’re using a link in your page, make sure these links are easily identifiable by the users. It can be done by using visual cues such as underlined test or different colors. It draws attention of users and entices them to click on the link. Using hyperlinks in a group of words will be useful for users as it’s visually more identifiable.
5. Use Images Wisely
Images play a critical role in capturing users’ attention—and so using a generic stock photo will wear your visitors’ off as they might have seen the same image on thousands of other websites. This decreases trust and they’ll quickly jump to some other website. You should always use high quality and unique images.
On a final note, there can’t be a one-size-fits-all approach for every website. Using these 5 simple tips, however, will lead to a dramatic change in the overall appearance and user-friendliness of your website, which in turn will convert your website into a lead generation machine.