Today, multilingual websites are in vogue. A majority of businesses, deviating from a decade-old trend of using English-only websites, are keen to make their sites multilingual.
To some, the switch may seem as an unnecessary investment of time and money; however, if one looks at the scenario through an empirical lens, going for multilingual websites makes perfect sense.
In fact, not making a move or delaying this choice may have an impact on the growth, and in extreme cases even on the survival of one’s business. Mentioned below are 4 ways in which being a polyglot when it comes to websites can help your business boom:
Widens Customer Pool
Over the years, the internet-browsing statistics have undergone a sea change. The exponential rise of non-English users has dethroned the English language from its crowning position. In fact, more than 70% users are browsing in languages other than English.
Also, according to an estimate, to reach out to 80% of the world’s population, a business must communicate in at least 12 languages. Multilingual websites ensure that your reach widens.
Business is all about trust and, interestingly, multilingual websites help build this quality. A major reason why browsing in regional languages has become a trend in the past decade is because a local language or dialect naturally instills trust.
According to a survey, more than 50% users said they prefer browsing in their own language even at the cost of price. What’s more, a whopping 46% claimed they will never purchase a product if it is not offered in their language.
Hence, you are sure to miss out on more sales if your products are not offered in your targeted users’ language.
Offers Risk-Free Offshore Office
A multilingual website is similar to your offshore office. However, it does not come with the high risk that is always associated with opening up an office in a foreign land.
As you never know how users will react to your products, making a hefty investment for renting up a space and hiring people could lead to a huge expenditure. Website translation, meanwhile, lets one steer clear of all such investments and offers a perfect opportunity to water test a region.
By tracking the performance and the engagement level of the users with the newly translated website, one can make an informed decision regarding whether to take the plunge or not.
English has become too saturated when it comes to competing for keywords, but regional languages still have plenty of room for visibility.
By translating your website into a regional language, you give the ‘user experience’ factor a lift, and also improve your chances to appear early in search results.
To sum it up, transforming a monolingual website into a multilingual one can bring great benefits to a business. As it is the safest option to make a head-start in unexplored territories, businesses are fast adopting it to conquer new grounds.
If you have not done it yet, do it now with Bablic, which offers easy, quick, smart, and cost-effective website translation service for all languages.