“I see video as a megatrend, on the same order as mobile.”
The above statement made by Mark Zuckerberg in February 2017 may sound like an exaggeration. However, a closer look reveals that the comparison could not have been more apt. Mobile phones completely transformed the means and styles of communication, and videos, in the past few years, have proven to have the same metamorphic effect on the way we consumed information.
According to Cisco, by 2020, videos will account for 79% of all internet traffic. One of the major reasons behind this ever-increasing affinity for videos may well be the capacity of the human brain, which processes information in videos 60,000 times faster compared to text.
Catching up with this trend, a whopping 96% of B2B organizations now use videos in their marketing strategies. This blog discusses why you should also jump on the bandwagon. Below are 4 major reasons:
1. Indicates Positive ROI
Honestly speaking, it is a challenge to exactly measure the ROI (return on investment) associated with videos as there are a host of factors involved. However, according to a combined survey by reputed firms, a majority of the respondents claimed that videos had positively impacted their marketing results. To be precise, 73% of those surveyed said videos had done wonders for them, while only 12% said that videos had failed to create an impact.
The survey may sound a bit inconclusive; however, a mere look at the number of video watching hours will remove all doubts. Every day, YouTube registers 1 billion hours of watching and Facebook 100 million. Both the figures are indicative of the potential of videos.
2. Influences Buyers’ Decision
Today, more than 81% users first research online about a product or service they want to buy and then make an informed decision based on their findings. Videos can play a pivotal role in influencing their choices.
More than 90% users claim they find product videos extremely helpful in making a decision. In fact, a whopping 64%-85% are more likely to buy something after watching its video compared to those who don’t.
3. Helps You Rank Higher in Searches
Another significant aspect of videos is that Google actually loves them. The current Google algorithm puts pages with videos embedded in them higher in search results. Compared to plain text, pages with videos are 50% more likely to get organic page ranks.
A video not only plays a role after a user is on your website, but it may very well be the reason why they found you in the first place.
4. Guarantees More Visibility
Businesses yearn for visibility as it is the first step to reaching out to your prospects and getting more leads. A good video, striking a chord with users, guarantees you your fair share of visibility.
Social media is a great platform to make your videos viral. Statistics reveal that a video records 1200% more shares than text and images combined together.
So, pack your videos with emotional connect and let them spread like wildfire.
To sum it up, videos today are the most potent tool to reach out to your target audience. They are ideal for conveying even the most complex of ideas in a simple manner. The retention rate of videos is far higher than any other form of marketing.